OEM Policy

What Is the OEM Policy?

Jera offers and welcome the OEM (Original Equipment Manufacturer) policy.

It serves as a cornerstone of the global manufacturing sector. It centers on collaborative partnerships between original equipment manufacturers (OEMs) and other enterprises—typically referred to as "rebranding partners" (note: "remanufacturers" is adjusted here to avoid confusion with "product remanufacturing," a distinct concept; "rebranding partners" more accurately reflects the core focus of attaching third-party brands).

Under this framework, the latter affix their own brand labels to products manufactured by the original OEM and market them to end consumers.

Jera Line’s OEM/ODM Solutions for Customers

To cater to diverse customer needs, Jera Line offers two standard OEM options and one premium VIP OEM/ODM service, detailed as follows:

1. Non-OEM Option: Customers use Jera Line’s branded products, along with the original type test reports and technical drawings corresponding to these products. This option is ideal for partners seeking ready-to-market solutions with established brand credibility.

2.Basic OEM Option: This service supports flexible branding configurations, including:

• Co-branding (customer’s marking displayed alongside Jera Line’s brand);
• Unbranded products (no brand name displayed);
• Exclusive customer branding (only the customer’s brand displayed on the product).

3.VIP OEM/ODM Option: This premium service focuses on customized product development, covering:

• Developing entirely new products tailored to customer requirements;
• Modifying Jera Line’s existing products to align with customer specifications or physical samples provided by the customer.

What Are the Benefits of Jera Line’s OEM Policy?

We designed our OEM policy to help customers gain greater competitive edges in their markets. In fact, OEM cooperation with Jera Line delivers mutual benefits to all parties involved:

For Jera Line (as the OEM):

• Achieve cost optimization through large-scale production, reducing per-unit manufacturing costs;
• Expand market reach and penetration by leveraging the established sales networks of our OEM partners.

For Customers (as the rebranding partners):

• Accelerate market entry with pre-developed, pre-tested products—eliminating the need for heavy investment in research and development resources, time, and risks associated with new product development.

What Challenges Does the OEM Policy Entail?

While OEM cooperation offers significant advantages, it also presents certain challenges that require attention from both parties:

• For original equipment manufacturers (Jera Line): It is critical to maintain consistent product quality to safeguard long-term brand reputation and the trust of OEM partners.
• For rebranding partners (customers): It is essential to ensure that the quality and positioning of the OEM products align with their own brand image—avoiding discrepancies that could harm customer trust in their brand.
• For both parties: Key operational issues (such as pricing mechanisms, delivery timelines, and order flexibility) need to be clearly negotiated and agreed upon upfront to prevent misunderstandings or conflicts during cooperation.