ODM Policy

What Is ODM?

ODM, short for Original Design Manufacturer, is a core concept in global contract manufacturing. It refers to a collaborative model where manufacturers (like Jera Line) design and produce products—either based on their own existing, validated product designs or referencing samples, specifications, or concepts provided by customers—for other brands to market under their own labels.

Jera Line’s ODM Service Options:

To meet diverse business needs, Jera Line offers two flexible ODM solutions, tailored to balance customization, efficiency, and brand alignment:

1. Customization & Branding

This option allows customers to make targeted, minor modifications to Jera Line’s existing, proven product designs—ensuring the final product aligns with their brand positioning while avoiding the risks of full-scale redesign. Common modifications include:

• Adjustments to product size, color, or functional details (within the framework of existing design feasibility)
• Customized packaging (e.g., brand-specific boxes, labels, or user manuals)
• Full brand integration (replacing Jera Line’s branding with the customer’s logo, brand name, or visual identity).

2. White-Label Manufacturing

Jera Line also provides white-label ODM services—a streamlined model where we deliver ready-to-market, unbranded products. Customers can directly rebrand these products (e.g., add their logo, adjust packaging) or make minimal tweaks to differentiate them. This approach eliminates the need for customers to build designs from the ground up, enabling rapid market entry with a unique offering.

Partnering with Jera Line for ODM brings tangible benefits to businesses looking to balance quality, speed, and cost efficiency:

• High Efficiency: We leverage mature, pre-existing product designs and optimized production processes—significantly reducing lead times compared to developing a product from scratch.
• Cost Savings: Customers avoid the heavy investment in research and development (R&D), design validation, and prototype testing. Customization is focused and targeted, cutting unnecessary expenses.
• Access to Advanced Technology: Jera Line uses state-of-the-art manufacturing technologies and equipment in production, ensuring that ODM products meet industry-leading quality and performance standards.

Note on Customization Scope

It is important to note that ODM customization is typically limited to adjustments within the framework of Jera Line’s existing product designs (e.g., size tweaks, material substitutions where feasible, or branding changes). This limitation is intentional: it preserves the reliability of proven designs and keeps production efficient, avoiding the delays and risks of full-scale redesign.

In summary, Jera Line’s ODM service strikes an optimal balance between customization flexibility and operational efficiency. It is an ideal choice for businesses seeking high-quality, market-ready products without the burden of end-to-end design and development. By partnering with us, you gain a competitive edge—access to professional manufacturing capabilities, faster time-to-market, and cost-effective solutions tailored to your brand.